Golf Works, Online Golf Store
Due to the success of the online campaign Golfworks has recently been sold to Drummond Golf to be used as Drummond Golf’s online store.
Background
The aim of the Golf Works site is to help the golfer, continue to enjoy and get the most out of their game. From assisting them in making the right selection of golfing equipment with the ease of online shopping to providing additional services to enhance the game.
Objectives
The primary goal of AIM (Arrow Internet Marketing) was to drive traffic to the website thus increasing interaction and sales.
Methodology
- Golf works came onboard in July 07
- Focused on 15 Keywords
- Marketing Strategy centered solely on SEO
Results
- Six months into the project
- 10 Keywords @ #1 on Google
- 2 Keywords @ #2
- Map listing @ #3
- Sales increased from 5per month to 50 per day.