Venue Zone: Event Management
“Every business owner can look back over the years and see things that could have been done more effectively and search engine marketing is just ‘that thing’ to us. Arrow Internet was a great find for us. We had met with other SEO companies before, but I was impressed by the personal service that we received from Arrow Internet and their commitment to our business. They have backed up every promise, including SEO results, which have been astounding. Page one results are not an easy thing to guarantee with the SEO competition around these days and we currently have 20 of our chosen keyword phrases on page one of Google with more being optimised on as the business grows.”
Lea Macdonald,
G.M Lee way Promotions
Background
The Venue Zone is an online resource to locate and book venues for corporate and conference events. It services corporate clients by providing them with an online search tool to request quotes from shortlisted venues that meet their requirements. Being primarily an online service, an effective Internet presence has always been very important for the business. Google Ad words was used as a sole marketing tool up until the time that Arrow Internet Marketing was engaged to drive non-paid organic traffic.
Methodology
- Focused on 15 Keywords
- Marketing Strategy centered on SEO whilst reducing the Adwords spend.
Results
- Web lead volume trebles in less than 6 weeks.
- Business Managers and staff are more productive as they focus on closing qualified leads.
