Energy

Energy Marketing
If you are in the Energy industry, internet marketing is vital for business growth.

Just last month more than 180,000 searches were made for different variants of the word ‘electricity’. What % of these visitors are coming to your website. Of that %, how many are signing as your customers.

In this industry, your key challenges are going to be :

•    Customer Aquisition
•    Minimising the cost per sale
•    Acquiring better quality customers, whose spend is high & stay for longer
•    Minimising complaints from the EWOF
•    Demonstrating Measurable Returns on investment

This is where online marketing comes in.

We took up a lead generation campaign for a well known energy company. Prior to engaging us, they had an online marketing campaign running which was getting them leads at a high cost. We set-up a search marketing campaign for this company which resulted in a large inflow of qualified leads.

Once this was successful, we took the search marketing campaign to the next stage by creating a ‘switch now’ feature on the website. Now instead of getting leads, they started getting customers signing up online through their website.

We were ourselves astounded when we saw the results. Cost/Sale reduced to 40% of the original amount.