Power Direct, Energy Provider

In 6 Weeks, we trebled our website traffic while reducing our marketing costs….

Duncan Owen
Online Marketing Manager

Background

Powerdirect is a leading supplier of business electricity in Australia. They had identified the online channel as a source of high-quality sales leads and were looking to increase lead volume and lead quality without increasing the cost per lead.

Objectives

1. Increase lead flow from the Freedomloans.com.au website.
2. Generate more organic traffic and Pay Per Click leads at lower average cost
3. Understand the factors which drive conversions and improve customer experience.

Methodology

1. Fine-tuning of Google Adwords accounts to eliminate wasted clicks
2. Creating fresh campaigns to drive targeted traffic
3. Optimising the website for organic search results to get free clicks.

Results

• Web traffic in less than 6 weeks.
• Business Managers and staff are more productive as they focus on closing qualified leads.
• Powerdirect becomes more profitable and business grows faster than before.