Freedom Loans, Mortgage Broker

In 6 Weeks, we trebled our lead flow while reducing our marketing costs….

Gary Williamson

MD, Freedom Loans

Background

Freedom Loans is a leading provider of home loan and refinance solutions. They had identified the online channel as a source of high-quality sales leads and were looking to increase lead volume and lead quality while decreasing their cost per lead.

Objectives

1. Increase lead flow from the Freedomloans.com.au website.
2. Generate more Pay Per Click leads at lower average cost
3. Understand the factors which drive conversions and improve customer experience.

Methodology

1. Fine-tuning of Google Adwords accounts to eliminate wasted clicks
2. Creating fresh campaigns to drive targeted traffic
3. Optimising the website for organic search results to get free clicks.

Results

• Web lead volume trebles in less than 6 weeks.
• Business Managers and staff are more productive as they focus on closing qualified leads.
• Freedom Loans becomes more profitable and business grows faster than before.