Health Care
Healthcare Marketing
According to a recent survey of 18000 people, about 72% those looking for a health care professional search online. No wonder, there is a large trend of online searches for almost every type of health care professional on the internet.
In the last month, there were 22,200 searches made for ‘physicians’ in Australia and 12,100 just for ‘gynaecologist’. There were 110,000 searches made for different types of surgeons.
Some of our clients in the healthcare sector have realized the enormous potential in online marketing and as a result are reaping the benefits with very busy clinics. We have used Search Engine Optimisation, Google Local, Video Marketing and Social Media Marketing to increase their visibility to their target market.
As people spend more and more time online, they find it convenient to locate a doctor online and make an appointment. Moreover, the website provides them with an opportunity to explore relevant information before they decide to call in and make an appointment.
One of the surgeons we are working for has experienced a 370% increase in website traffic within 6 months of engaging us. He claims that his clinic gets many more phone calls and they are busier than ever before. As a result, he is planning to reduce his spend on print media and increase his spend on online marketing.
