Real Estate

Real Estate Marketing

Real Estate Marketing is undergoing a rapid shift from a few selected sites having bulk of the market share to a number of local sites targeting niche markets gaining market share.

Online Marketing in the real estate industry has the following key components :

•    Search Engine Optimisation : Sites which appear on top results for targeted searches will garner more web traffic than sites which appear on a few generic terms.  Google Local and suburb wise keywords are vital to building a large and relevant traffic base
•    Search Engine Marketing :   Geo-targeting in Google Adwords coupled with contextual advertising on relevant websites is the key to achieving low cost per clicks and cost per lead, resulting in a high campaign ROI
•    Website Engagement :   It is important to make a real estate website resource rich and interactive to create an environment in which customers love to spend time on the website and return frequently. Such sites also attract more backlinks resulting in higher search engine rankings. For example, the site may have a blog which provides regular updates on recent deals and trends in different suburbs.

Success in real estate marketing starts with clarity about the target market, their online searching habits and the online communities e.g, blogs, forums and social media websites which they visit frequently