Telecom

Telecom Marketing

If you are in the Telco industry, your key challenges are going to be :
•    Acquiring a large volume of customers
•    Managing the cost per acquisition
•    Acquiring better quality customers, whose spend is high & stay for longer
•    Not getting too many complaints from the TIO
•    Demonstrating Measurable Returns on investment

This is where online marketing comes in.

We took up a lead generation campaign for a well known Telco. We found that they were investing a fair chunk of their marketing budget into a cold calling campaign which was resulting in a high cost of acquisition and frequent complaints to the TIO. We set-up a search marketing campaign for this company which resulted in a large inflow of warm leads. The call centre operators were now focused on closing the warm leads instead of calling people from a database and finding whether there was any possibility of selling to them.

We were ourselves astounded when we saw the results. Cost/Sale reduced to one third of the original amount and there were hardly any complaints as the call centre operators were talking to people who had made an enquiry for the product as against pushing the product to any one on the database.

If your target market includes Gen Y, then social media marketing can further help acquire customers at a low cost. Blogs, Forums, Facebook and other social media are highly relevant for targeting audiences by demographics and interests.