Kidspot, Parenting Website
“Organic rankings are crucial for our business. While there are many so called SEO gurus, (and we have tried many of them) the team at Arrow Internet has high-level of expertise and the tenacity to deliver.”
Katie May
CEO Kidspot
Background
Kidspot Australia is about simplifying the parenting journey right from pregnancy to toddlers Launched in 2005, Kidspot started as a directory for maternity, baby, and kid related products. Now boasting the most comprehensive directory for parents in Australia – it is where mums go. It has a very strong community for mums to share stories, issues, joys and connect in a moderated, private forum.
Methodology
- Site-wide optimisation across 50 search terms
- Winning phrases that will help us get would be mums as visitors.
Results
- Arrow Internet was engaged initially on a six month project more than 2 years ago and has continued to work in collaboration with Kidspot’s in-house team. Working on various sections of the site, it is now on page 1 for over 2000 key-phrases.
- A significant increase in organic traffic leading to six figure Unique Visitors p.m.